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Title: POTENTIAL OF ENVIRONMENTAL MARKETING IN THE METALLURGICAL INDUSTRY
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POTENTIAL OF ENVIRONMENTAL MARKETING IN THE METALLURGICAL INDUSTRY
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1314-2704
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English
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21
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7.2
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• Prof. DSc. Oleksandr Trofymchuk, UKRAINE
• Prof. Dr. hab. oec. Baiba Rivza, LATVIA |
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The study is aimed at attempting to supplement and justify methodological approaches to rating and indicator assessment of the environmental attractiveness of industrial environmental marketing in the metallurgical complex.
The relevance of this study is based on the state of the global ecosystem, in which irreversible processes are taking place. The metallurgical industry ranks second among all industries in terms of emissions of harmful substances into the atmosphere. Environmental safety requirements for the metallurgical complex in the modern world have reached a leading position; they are a key aspect of motivating consumers and manufacturers of products. In the paper, industrial marketing was defined as a new vector of strategic marketing based on the allocation of priority areas for the implementation of environmental marketing functions. Industrial eco marketing was also considered as a set of measures for optimal interaction between production and consumers in the context of environmental safety, which is provided for all participants of the economic union. It was proposed to consider the participants of the economic union as a closed system of three derivatives: industry, consumer and ecosystem. Using the interests of these components, an approach to assessing the potential of eco marketing in the metallurgical complex, taking into account stabilizing and destabilizing factors, was discussed. A method for determining the expectation of each factor was proposed. Using the ranking method and calculating the sum of multipliers for each factor, it is possible to determine their share in the level of eco marketing potential in the metallurgical complex. |
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conference
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21st International Multidisciplinary Scientific GeoConference SGEM 2021
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21st International Multidisciplinary Scientific GeoConference SGEM 2021, 16 - 22 August, 2021
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Proceedings Paper
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STEF92 Technology
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SGEM International Multidisciplinary Scientific GeoConference
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SWS Scholarly Society; Acad Sci Czech Republ; Latvian Acad Sci; Polish Acad Sci; Serbian Acad Sci & Arts; Natl Acad Sci Ukraine; Natl Acad Sci Armenia; Sci Council Japan; European Acad Sci, Arts & Letters; Acad Fine Arts Zagreb Croatia; Croatian Acad Sci
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813-820
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16 - 22 August, 2021
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website
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cdrom
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8199
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environmental industrial marketing; metallurgy; environmental attractiveness
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