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The prioritised tasks of the Common Agricultural Policy include sustainable agricultural production and improving food chain safety. Achieving this requires knowledge transfer, innovation and financing. The production and processing of agricultural products today take place in line with the objectives set by the Common Agricultural Policy for the post-2020 period. Among these, the horizontal objective often referred to as the tenth objective permeating all other areas is “Knowledge management and innovation,” ...

In this study, we examine the sustainable production and consumption of wine products. We aim to determine whether respondents consume non-alcoholic or other value-added products and, in the case of value-added products, which characteristics are important to them. When identifying directions for product development, it is also essential to assess whether consumers are willing to pay more for such products and, if so, what price they consider realistic for products with their preferred characteristics. Our researc...