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This paper presents three common and simplified steps in conceptual modeling, which are also proposed as “tools” for project initiation. These steps are: 1) system characterization, 2) system structural analysis, and 3) multi-criteria modeling of alternative scenarios. The main motivation for a standardized approach is that that many projects involve complex systems with diverse stakeholders. Both of these aspects increase the need for effective communication and for including perspectives across disciplines and s...

Stakeholders and project activities are related to the typical and usually necessary project components of: ideas, financing and implementation. Our aim is to illustrate useful steps in problem analysis, progressing from system characterization (analytical phase) to predictive modeling (synthesis phase). System analysis and multi-criteria evaluation are used to identify alternative scenarios regarding project goals. The model suggests that “public awareness” is best promoted in projects with a more balanced repres...