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Nanotechnology is increasingly becoming a part of everyday life. Despite this growing integration, public awareness of nanotechnology's functionality, benefits, and potential risks remains limited. This is particularly true for Generation Z, the first digitally native generation, which is expected to play a pivotal role in shaping the future of technology and its applications. Given their position as future leaders and consumers, it is important to understand how Generation Z, specifically university students, per...

Nanotechnology plays a crucial role in the development of innovative products, yet public apprehension regarding its potential risks remains a significant barrier to its acceptance. This study investigates the knowledge, attitudes, and fears associated with nanomaterials among university students in the Czech Republic, aiming to inform policy formulation that aligns with public interests. Focusing on this demographic is essential, as university students are poised to influence future public discourse and innovatio...

The current development of nanotechnology responds to climate change, sustainability issues, the energy crisis, and the need to improve the quality of life. The question, however, is what are the societal impacts and public acceptance of nanotechnology? To explore this, a pilot cross-sectional study was conducted in the Czech Republic. The main objective of this study is to discuss consumers' willingness to pay for products containing nanotechnology. A sub-objective is to present the results of a pilot cross-secti...