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The objective of this paper is to examine the foundations of green marketing in the existence of a market for organic products. We examined the environmentalist consumption behavior because without consumers interested in organic goods we can not talk about environmental marketing. Because of public awareness regarding the environment, companies have adapted, introducing in their vocabulary terms like "green markets", "green consumers", "green products" and practicing green marketing and environmental marketing. T...

This paper highlights the fact that environmental issues in the border regions are numerous. These problems in border regions are endemic to many countries. At global scale of the whole planet, the importance of transboundary pollution of the air, water, soil is far from negligible (according to reports submitted to the UN). Almost 50\% of our planet earth (excluding Antarctica) is located in international water collection tanks. In this area about 40\% of world’s population lives, stretching over more than 200 ...