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Digital and green innovations in rural tourism and agricultural entrepreneurship is crucial according to sustainability nowadays. Consumers are more interested in enterprises that are responsible and proactive towards sustainable development goals through their activities. This study aims at exploring consumer perceptions of sustainable and smart territorial development through nationwide telephone survey. This study explores consumer attitudes towards sustainability, greenwashing, and digitalization in the contex...

The European Green Deal (EGD) represents a transformative policy initiative aimed at shifting the EU economy toward climate neutrality and environmental sustainability. While the EGD provides a strategic vision and financial instruments for achieving green goals, its implementation poses substantial challenges for enterprises, including tiny and medium-sized enterprises (SMEs). This paper examines the perceptions of Latvian entrepreneurs regarding the EGDпїЅs anticipated impact on business performance, the key obs...

Governments worldwide, the EU, and the UN are proposing new initiatives to manage digital technologies. One of these initiatives is termed the пїЅtwin transition,пїЅ which refers to aligning digitalisation and sustainability (circular economy) goals and processes to create a synergy in which both initiatives mutually reinforce and complement one another, enabling the achievement of maximum positive impact on social, economic, and environmental balance. There is no single definition of the пїЅtwin transitionпїЅ in ...