
ECOLOGICAL FOOD PRODUCTS - GENERAL CONSIDERATIONS ON GREEN MARKETING
(SGEM Scientific GeoConference, 2010, C. E. Tureac, A. G. Turtureanu, I. Bordean, A. Grigore, G. Modiga, R. Pripoie)
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The objective of this paper is to examine the foundations of green marketing in the existence of a market for organic products. We examined the environmentalist consumption behavior because without consumers interested in organic goods we can not talk about environmental marketing. Because of public awareness regarding the environment, companies have adapted, introducing in their vocabulary terms like "green markets", "green consumers", "green products" and practicing green marketing and environmental marketing. T...
